Alternative Watch Brands To Rolex – Three Brands That Hold Value

We all know that Rolex watches tend to keep their value and some would even say they are a good investment.

While this is true with Rolex, are there any other watchmakers that keep or even increase in value?

Yes, there are three watch brands that retain that value.

Read on to find out what these brands are.

Tudor – Rolex His Little Brother

Tudor was bought by the founder of Rolex, Hans Wilsdorf in 1926 with the vision to price his timepieces at a lower price point.

Hence the nickname for a Tudor watch is “the poor man’s Rolex”.

But a Tudor is not some cheap watch.

Tudor watches are made out of high-end materials and put together by well-trained watchmakers.

The brand uses high-quality stainless steel for its watches, sapphire crystals and precious metals for some watches.

Since the release of the Black Bay model, Tudor found its success.

From that moment the brand had distanced itself from its big brother and became independent.

That got Tudor into developing its own in-house movement which we can find in the new Black Bay models.

The MT5402 sits inside the new Black Bay models.

The MT stands for “Manufacture Tudor”. This automatic movement features a 70-hour power reserve and houses 27 jewels.

The Tudor Black Bay Fifty Eight

Tudor has gained the freedom to do what Rolex cannot do.

From that idea came the brand’s slogan “Born To Dare”.

And it perfectly describes Tudor.

The value of their watches is unbeatable compared to Rolex.

And this is why a lot of beginning watch enthusiasts are attracted by Tudor.

Their best-seller, the Tudor Black Bay Fifty-Eight starts at $3.500 and is a real competitor to its brother the Rolex Submariner.

The Black Bay Chrono competes with the Rolex Daytona.

And the Black Bay Pro with the Rolex Explorer.

All the Tudor watches are way better when you look at price and quality.

Omega – The Fierce Competitor

Omega is one of the fiercest rivals to Rolex.

Whenever Rolex comes up with something new Omega follows with a watch to counter that.

Omega’s quality standards are high, and the pricing of the watches is about the same as Rolex’s.

That is true for the MSRP, not for the secondary market.

Omega is the official timekeeper of the Olympic Games and sponsors many other sports events.

Since the 90s, the James Bond movies have been perfect advertising for the Omega watches.

Another aspect that Omega and Rolex have in common is a line full of classic watches.

Just like Rolex, Omega has some iconic models that hold their value over time.

The Omega Seamaster 300M is their popular dive watch.

Featuring a 42mm case and a gorgeous ceramic bezel.

Inside we find a METAS automatic movement and other advanced features.

Starting at around $5.700 the Omega Seamaster 300M is an attractive dive watch, even for those who are just starting out it’s priced at a reasonable price.

My favourite of the Omega line-up is the Speedmaster.

This is the competitor to the well known Rolex Daytona.

Being known as the “Moonwatch” the Speedmaster has an amazing history, making it one of the most iconic watches of all time.

This iconic status is also seen in the prices of the Speedmaster, which are almost all stable at around $6.700, while the older models slightly rise in price.

Omega Speedmaster Professional

Cartier – The Timeless Innovator

Cartier is mostly known for their jewellery.

But Cartier does something that Rolex is also very good at, they make timeless watches.

Classic watches like the Cartier Tank or Cartier Santos will never go out of style.

There is one thing that Cartier is better at than Rolex with its iconic watches.

Where Rolex relies on the timeless design of its icons, Cartier upgrades them to more than new standards.

This also increases the value of new models slightly.

The innovations from Cartier are the quick-switch system, which allows for an easy bracelet change.

The SmartLink system lets you shorten the bracelet without any tools.

These innovations make it very convenient to wear and use a Cartier watch.

You can quickly release and change your bracelet without having to worry about scratching it with tools.

With a Rolex this is different, you have to be very careful when changing the strap or you need to go to someone that can do this for you, both aren’t very convenient.

Right now the popular model from Cartier is the Santos.

It’s getting more difficult to get this watch from official Cartier stores, which makes the watches more valuable.

Cartier is a timeless innovator who makes extraordinary watches and jewellery for both men and women.

Cartier Santos


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